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Follow up email templates

Following up with clients and contacts when a thread goes quiet.

A follow up should add something rather than repeat the ask: a new detail, a shorter version of the request, or a clear way to say no. Send the first after three to four working days, and stop after the third.

3 templates

Who these are for

Written with freelancers, consultants, account managers in mind, and kept plain enough to send from a personal Gmail account to the people you already work with.

Use this template in Gmail

Copy the HTML above and paste it into Mailplate, the free Gmail extension that inlines the CSS so the layout survives sending. Or edit the wording directly in the preview and insert it into your message.

See Mailplate