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Offer and promotion email templates

Launches, seasonal offers and last chance reminders, for customers and subscribers who asked to hear from you.

Send offers only to people who opted in to hear from you. An offer email needs one offer, one deadline and one button. Multiple calls to action split attention and lower clicks. State the discount and the expiry in the first line, because that is all most people will read.

Who these are for

Written with ecommerce, small business, creators in mind, and kept plain enough to send from a personal Gmail account to the people you already work with.

Use this template in Gmail

Copy the HTML above and paste it into Mailplate, the free Gmail extension that inlines the CSS so the layout survives sending. Or edit the wording directly in the preview and insert it into your message.

See Mailplate